For many growing aesthetic clinics, success comes from offering treatments that genuinely work, fit naturally into the business, and make commercial sense. Authentic Aesthetics, led by clinic owner Zoe Myers, is a great example of how the right technology can support both clinical outcomes and steady growth.
Based in the Midlands, Authentic Aesthetics has built a strong reputation by carefully selecting treatments that complement one another. The addition of the Jovena device has become an important part of that approach, allowing the clinic to expand its offering without overcomplicating its treatment menu.
“We wanted something that would genuinely add value to what we already offer, rather than feeling like a standalone treatment that didn’t quite fit,” explains Zoe.
A Flexible, Multi-Modal Treatment Platform
What stood out about Jovena to Authentic Aesthetics was the flexibility it offers. The device combines two complementary technologies within one system:
• FaceStim – a non-invasive treatment that works on both facial muscles and skin
• Fractional Plasma – with interchangeable applicators for epidermal resurfacing, deep dermal remodelling, and targeted microsurgical procedures
This gives the clinic the freedom to tailor treatments to individual patients, whether used alone or alongside injectables and other aesthetic services. Rather than replacing existing treatments, Jovena fits in naturally, helping to broaden what the clinic can offer.
“It integrates really well with the rest of our treatment menu,” says Zoe. “That was important for us-we didn’t want something that sat in isolation.”
FaceSTIM – A Strong, Needle-Free Option
FaceStim has quickly become a popular treatment at Authentic Aesthetics, particularly for patients looking for visible results without needles. Using patented diathermal technology, it activates the full facial muscle structure while also stimulating collagen and elastin production in the skin.
From a clinic perspective, it brings several practical benefits:
• No consumables to manage
• A treatment concept that’s easy to explain during consultations
• Strong suitability for treatment courses
• Broad appeal, including patients who prefer natural-looking, non-invasive options
Delivered in a comfortable 30-minute session, FaceStime has proven easy to introduce and straightforward for patients to understand and commit to.
“Patients like that it’s non-invasive, but they can still see and feel a difference,” Zoe notes. “It’s an easy conversation to have in clinic.”
Extending Treatment Options with Fractional Plasma
Alongside FaceStim, the Fractional Plasma functionality within Jovena has allowed Authentic Aesthetics to widen its treatment range without investing in multiple devices. With applicators designed for different depths and indications, the clinic can address a variety of skin concerns while keeping training and workflows simple.
This versatility supports:
• More personalised treatment plans
• Efficient use of clinic space and appointment time
• Growing patient interest in regenerative, collagen-focused treatments
“Having multiple applications in one device makes a big difference day to day,” says Zoe. “It gives us flexibility without adding complexity.”
Support That Goes Beyond the Equipment
Another important part of the clinic’s experience has been the support from Aesthetic Medical Partnership, the UK and Ireland distributor of Jovena. Rather than simply supplying a device, AMP works closely with clinics, providing training, marketing support, and ongoing guidance as
treatments are introduced. For Authentic Aesthetics, this partnership approach has helped make the transition smooth, supporting both team confidence and patient engagement as new treatments were launched.
“The support side really matters,” Zoe adds. “It’s reassuring to know you’re not just left to figure everything out on your own.”
A Practical Example for Growing Clinics
Authentic Aesthetics shows how a well-chosen, versatile device can support both day-to-day clinic operations and longer-term growth. By combining FaceStim and Fractional Plasma within a single platform, the clinic has been able to strengthen its treatment menu, appeal to a wider patient base, and stay aligned with changing trends in aesthetics.
“For us, Jovena has been about adding treatments that make sense for both the clinic and our patients,” Zoe concludes.
Watch the full Video Case Study